CHALLENGE

Drive relevance for the Zagat brand 

with millennials.

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STRATEGY

Expose Zagat’s differentiator (curated

“tiny-but-perfect” reviews) with tiny food,

a hot cultural trend.  

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EXECUTION

A pop-up cafe curated for foodies and social influencers, serving tiny portions of NYC’s hottest restaurant dishes.  The tiny plates were prepared with real recipes from popular dishes at highly-rated Zagat restaurants

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RESULTS

Over 1 billion earned media impressions over a three-day live event.

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PRESS

“An incredibly well-planned and executed move.”

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