ZAGAT TINY CAFE
Drive relevance for the Zagat brand
Expose Zagat’s differentiator (curated
“tiny-but-perfect” reviews) with tiny food,
a hot cultural trend.
A pop-up cafe curated for foodies and social influencers, serving tiny portions of NYC’s hottest restaurant dishes. The tiny plates were prepared with real recipes from popular dishes at highly-rated Zagat restaurants
Over 1 billion earned media impressions over a three-day live event.
“An incredibly well-planned and executed move.”