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NIKE LOCKERS

CHALLENGE

With the launch of Nike’s Epic React, their

biggest innovation to date, Nike sought to

promote the technology, and inspire all runners

to "Choose Go."

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STRATEGY

Find runners in their natural habitat,
on trails and running paths, and let
them road test the innovation of React
on their run.

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EXECUTION

A mobile try-on experience on Pier 25 in Manhattan. Runners unlocked each locker via their own social account, and could trial the shoe on their running route.  

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