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With the launch of Nike’s Epic React, their

biggest innovation to date, Nike sought to

promote the technology, and inspire all runners

to "Choose Go."


Find runners in their natural habitat,
on trails and running paths, and let
them road test the innovation of React
on their run.


A mobile try-on experience on Pier 25 in Manhattan. Runners unlocked each locker via their own social account, and could trial the shoe on their running route.