CHALLENGE

Demonstrate Netflix's commitment to innovation 

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STRATEGY

Building on the success of the Netflix Switch, develop maker projects for different audiences, showing how Netflix can adapt to a variety of situations.

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EXECUTION

A campaign that integrates Netflix into users daily life.  The Netflix doorbell pauses Netflix when trick-or-treaters ring, the Netflix switch dims the lights, silences phones and orders takeout when it's binging time, and the Netflix Personal Trainer allows users to turn their favorite Netflix character into their coach.  

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PRESS

"A marvelous creation." 

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"A great promotional tool for Netflix."

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"We'll never think of Netflix marathons the same way again.”

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