LYFT + NETFLIX PARTNERSHIPS
Create positive brand awareness of Lyft by partnering with well known brand, Netflix.
Create Lyft ride experiences that showcase
the popular Netflix shows, Stranger Things
Integrate aspects of each show into special edition Lyft cars. Lyft Strange Mode took unsuspecting riders on a Stranger Things themed diversion on the popular ride sharing night of Halloween. Lyft GLOW Mode offered lucky riders an opportunity to ride in an 80s style limousine, complete with karaoke, neon lights and a fog machine.
70M Social Impressions + 80K views on YouTube in one week.
Embraced by tech outlets including: