CHALLENGE

Create positive brand awareness of Lyft by partnering with well known brand, Netflix.

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STRATEGY

Create Lyft ride experiences that showcase
the popular Netflix shows, Stranger Things
and GLOW.  

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EXECUTION

Integrate aspects of each show into special edition Lyft cars.  Lyft Strange Mode took unsuspecting riders on a Stranger Things themed diversion on the popular ride sharing night of Halloween.  Lyft GLOW Mode offered lucky riders an opportunity to ride in an 80s style limousine, complete with karaoke, neon lights and a fog machine.  

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RESULTS

70M Social Impressions + 80K views on YouTube in one week. 

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PRESS

Embraced by tech outlets including: 

BuzzFeed

Fortune

Mashable

NBC

PopSugar

Refinery29

TimeOut

Variety