CHALLENGE

Drive adoption of the Google Home device among new parents.  

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STRATEGY

Show new parents that answers to their most common parenting questions are easier found on Google than their out of date parenting books.  

 

EXECUTION

A new parents guide distributed to popular influencers and the Fatherly parenting blog, made up of 50 of the most commonly asked parenting questions. Followers were encouraged to share their experiences finding parenting answers on Google Home, driving adoption with this key demographic.